Creating Sustainable Customer Experiences: Building Brand
Trust and Loyalty in the MENA Region
CES Learning
Certified by CPD UK
Certified by the Institute of Leadership
Challenges Your Organization Might Be Facing
In a marketplace increasingly driven by values, customers across the MENA region expect brands to walk the talk on sustainability. Yet many organizations still:
- Struggle to align sustainability with customer-facing strategies
- Rely on outdated marketing that lacks ESG transparency
- Miss the opportunity to build loyalty through purpose-driven engagement
- Face consumer skepticism about green claims and brand ethics
To remain competitive, brands must transform CX to reflect authentic, consistent sustainability commitments.
How This Course Will Transform Your Organization
- Equip your CX, marketing, and sustainability teams to collaborate on brand transformation
- Embed ESG values in product, service, and experience design
- Increase brand loyalty and differentiation through meaningful engagement
- Improve credibility and consistency in your sustainability communications
- Develop tools to map and measure CX impact linked to sustainability goals
Who We Are
CES Learning is the training division of CES Consulting, a Saudi-based advisory firm. We help companies bridge the gap between sustainability and business performance through expert-led, MENA-focused learning experiences.
Our programs are globally certified and designed to deliver local impact.
Course Description
This course empowers organizations to design customer journeys that build long-term trust and loyalty while advancing environmental and social responsibility. From green packaging to digital transparency, participants will explore how to turn sustainable values into memorable brand experiences.
What Will I Learn?
- Create customer journeys that integrate sustainability across touchpoints
- Build loyalty through ethical branding, purpose-led innovation, and transparency
- Link CX strategy to ESG objectives and consumer impact
- Use CX mapping and storytelling to amplify your brand’s sustainability commitments
Who Will Benefit
- CX managers, marketers, and brand strategists
- Sustainability professionals
- Public relations and communication specialists
- Digital product, e-commerce, and retail managers
Dynamic Learning Tools
- CX mapping simulations
- Brand storytelling workshops
- Consumer sentiment analysis
- MENA-focused customer insight reviews
- Interactive peer collaboration and design labs
Course Modules
1. Introduction to Sustainable CX
2. Mapping the Sustainable Customer Journey
3. Brand Strategy, Loyalty, and Circular Experience Design
4. Measuring Impact and Building Communication
Certification & Recognition
Upon completion, participants receive the CES Certificate in Sustainable Customer Experiences.
- CPD UK Certified (Continuing Professional Development)
- Institute of Leadership Certified (UK)
Course Registration
📅 Start Date: July 2025
🕒 Format: Blended (8 hours live + 2 days workshop)
Group or Multi-Course Registration?
If you're enrolling in multiple courses or registering employees on behalf of your company, please fill out our Group & Package Registration Form.
We’ll get in touch with details about our available discounts and special offers.
🔗 Registration:
https://forms.cloud.microsoft/r/aP9U4TiN60
📧 Email: training@ces.com.sa
🌐 Website: www.ces.com.sa
Call to Action – Invest in a Sustainable Future
Sustainable brands aren’t built on promises — they’re built through every customer experience. Join CES Learning to lead your brand’s transformation.